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Campaigns & Grey is a Philippine-based marketing communications company affiliated with the Grey Group. It is part of Grey’s Asia-Pacific operations〔http://www.grey.com/asiapacific〕 with offices located in Makati City handling the national requirements of its major clients and coordinated services for global accounts. Its affiliates Campaigns Cebu and Campaigns Davao handle marketing communications for Visayas and Mindanao clients as well as provincial initiatives of Manila-based clients. Aside from advertising, Campaigns & Grey offers services in various marketing communications disciplines: strategic planning and research; public relations, activation, digital marketing, communications for advocacies, graphic design and pre-press through its specialized business units – Campaigns Public Relations (CaPRi), Campaigns Social Response (CSR), Bacon, Camp Apple and Neuron. Collectively, the list of major clients include: GlaxoSmithKline, Procter & Gamble, Sun Cellular, SM Supermalls, Universal Robina Corporation, and Wyeth Philippines.〔http://www.grey.com/philippines〕 Campaigns & Grey has won numerous awards in the Philippine Ad Congress, Catholic Mass Media Awards, Public Relations Society of the Philippines, New York Festival, London International Awards, and has received global commendations and awards from its clients in appreciation of marketing communications efforts that have resulted in business growth. ==History== Campaigns (1986–1992) Campaigns, Inc. was founded in 1986 by Yolanda Ong, Marilyn Villapando, Jocelyn Mendoza, Edd Fuentes, Gil Corcuera and Bubut Noche. In 1991, Campaigns set up a public relations and advocacy unit, Campaigns Advocacy and Public Relations Inc. (CAPRI) to serve the Philippine Department of Health. In 2005, with a steadily increasing volume of work coming in from government and nongovernment agencies, an advocacy unit named Campaigns Social Response (CSR) was spun off from CAPRI. Campaigns Universal, Inc. (1992–1994) In 1992, Campaigns joined the Interpublic Group of Companies as its third parallel agency alongside McCann Erickson and Lowe Lintas. As part of the acquisition, it became Campaigns Universal, Inc. A satellite office, Camp Cebu, was established in 1994 and focused on growing the agency’s business in the Visayas region. It is today the largest Cebu-based ad agency affiliated with a Manila-based agency, averaging gross billings of approximately PhP 90M per year in 2009.〔http://www.philstar.com/Article.aspx?articleid=516263〕 Campaigns & Grey (1994–present) In 1994, at the prodding of key client Procter & Gamble, Grey Worldwide acquired IPG's stake in Campaigns Universal, prompting another name change to Campaigns & Grey. Campaigns moved from the IPG group of companies to Grey Worldwide's parent, the WPP Group. As part of the WPP Group, Campaigns & Grey gained access to proprietary planning tools, research studies and other marketing communications trends from all over the world. 2005 saw Campaigns & Grey move to a new office along Paseo de Roxas in Makati City's Central Business District. Along with the change of address came a reorganization, with new business units being established, specifically: *Neuron, a second, independent agency focused on serving local businesses, *Campaigns Social Response (CSR), a unit focusing on corporate social responsibility communications, *Bacon, a below-the-line agency focusing on activation, design and digital marketing, and *Campaigns Davao, a full-service agency in Davao City further augmenting the group’s capabilities in the Visayas and Mindanao. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Campaigns & Grey」の詳細全文を読む スポンサード リンク
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